Pursing the design for usage
A Design, Feeling the Innovation with All Five SensesDesign is responsible for all the modeling that is the point of contact between Kubota's innovation and our users. From the visual appearance of the product that portrays Kubota-ness, to the invisible sensations such as ease of ride, operability, and comfort, and the uplifting feeling and pride of ownership obtained by operation. Kubota designs every touch points that users experience through our products, playing an important role of making the users feel our innovation through all five senses. Kubota’s approach to design: No matter how advanced a design may be, if it makes the machinery difficult to use it serves no purpose. We want our users to experience the value that true innovation brings. Value depends first on the tool serving a useful purpose. This is the role of design in innovation.
Beauty as the Result of the Quest of Pursuing Function as a Tool
Aiming to be like a partner who has been with you for many years
Deriving the true needs of users and future issues before they recognize them
Designing one step ahead, anticipating the future
"For the prosperity of society, we need to put all of our efforts into creation." "Our products should not only be technically excellent, but also useful for the good of society." Born 130 years ago, the Kubota spirit inherited from the founder lives on today as it is embodied in the design of our products. User needs and technologies change as time advances, but the essence of Kubota design remains the same. An enduring Kubota ideal: Products with universal visual appeal, serving a useful purpose. That is why we stand closely by the users and continue pursuing and designing products that serves a valuable purpose. Kubota design demonstrates its true worth when the product is used, and the product is considered to be a finished product the moment when it is first being used by the customer.