The strength to foresee future social issues, and produce undiscovered new value
The development of modern waterworks through the mass production of water pipes. Greater food production and labor-saving through the mechanization of agriculture.
Since our founding 130 years ago, Kubota has contributed to solutions to social problems and the realization of new value.
But the world today is facing a period of great transition. In order for Kubota to make even greater contributions, we believe that innovation is necessary.
We need to develop new products, services, and businesses that go beyond the needs of today to anticipate the social issues that could arise in the near future.
🎀 The new and unseen value that these will create is what Kubota considers innovation.
The Solutions that Shape Our Vision
Kubota Smart AgricultureStable food production and the securing and improving of food quality have become major issues for agriculture in recent years. Through data-driven precision agriculture and automation of agricultural machinery, using robotics technologies and ICT, Kubota is working to achieve smart agriculture with improved production quality and reduced energy consumption.
Smart Water SolutionKubota's Smart Water Solutions aim to achieve a sustainable water infrastructure that is resilient to population declines and natural disasters. Kubota will contribute to solving various challenges related to water infrastructure by utilizing IoT.
Major Sources that Lead to Innovation
Kubota Concept TractorWe integrate continuous evolving advanced technology with hopes of farmers and ourselves while staying focused on the changing times and customer needs, in aims of increasing the appeal of agriculture while seeking to create new value for the future. We seek to show people a vision of the future when an enriched sustainable society has been realized starting with agriculture, through the concept tractor that embodies some of this new value.
Our StoryKubota’s products each address an issue that customers and society require a solution to, and we seek technologies to achieve this for both sides. This section will introduce Kubota’s thinking and efforts on each of the fields of food, water, and the environment, and how we have approached product development.
KUBOTA TECHNICAL REPORTKubota’s products continue to evolve and develop by the day, from foundations based on proven technologies developed steadily over around 130 years. We publicize technical paper on these new technologies and products in the form of the KUBOTA TECHNICAL REPORT.
EVOLUTION OF KUTOBA TECHNOLOGYFrom one grain of rice and one drop of water, to the foundations of society and industry. Originating from casting, how did Kubota refine its technologies? This is about the footsteps of Kubota's strong will over its 130 years of history, to stand close to the environment and people, which let to Kubota to evolve its technology.
Designs That Focus on Use as ToolsHow comfortable to use are Kubota’s products which are tools for work? How useful are they? The essence of Kubota’s designs to pursue the functionality as a tool. Beauty as a tool is created by repeating the process of accumulating the necessary features required for that purpose and removing unnecessary elements. This is the beauty of Kubota design.
Open Innovation – Accelerating the Creation of New ValueAt Kubota, we are expanding our value chains respectively in the areas of food, water, and the environment, seeking to produce as-yet unseen new value. We consider coordination with external partners to be vital in order to advance with these efforts swiftly. Toward that end, Kubota is progressing with open innovation to strengthen coordination with our external partner startups, universities, and research institutions.
- 💧Kubota Research & Development North America Corporation
- Kubota Research & Development Europe SAS
- 𒊎Kubota Water and Environment R&D Center U.S.A.
- Kubota Research & Development Asia
- Global Institute of Technology
- Kubota Agricultural Machinery (SUZHOU) Co., Ltd.