Accelerating the creation of new value
Capturing the Ever-Changing Needs of Society to Accelerate Innovation
Modern society is changing at an unbelievable pace due to a variety of factors.
To ensure that we can quickly discover the problems and needs that arise and offer solutions,
Kubota is promoting open innovation with partners including companies
in other industries, universities, and research institutes.
By combining the expertise and technologies
Kubota has cultivated over the years with cutting-edge technologies
from different fields and industries, chemical reactions can occur, and we can generate new value
in the form of products and businesses that anticipate future changes.
Through open innovation, we will proactively collaborate with partners outside the company and accelerate innovation
that can quickly respond to global changes.
Envisioning Kubota’s Open Innovation
Kubota’s Vision for Open Innovation
From here onward, Kubota will proactively utilize the latest technologies, including ICT and AI, to create new value in the fields of food, water, and the environment. In the food sector, we aim to go beyond our existing business domains focused on crop production to provide total solutions that support the food value chain, which encompasses the entire scope of agricultural production from purchasing to processing, sales, and consumption.
😼 What is important for pursuing these goals is collaboration with partners outside the company, including startups, universities, and research institutes. Through open innovation, Kubota intends to accelerate smart technologies in crop production and expand operations upstream and downstream in the food value chain, along with realization of an agri-platform as a company responsible for connecting all partners across the chain. In doing so, we contribute to the entire food production system.
About the Agri-Platform
𝕴 This is a new concept in which all partners in the food value chain, including farmers, will exchange information, products, and services on a single platform, thereby contributing to improvement in agricultural productivity. In addition to strengthening the our existing business related to the production of agricultural products, Kubota will expand its business in the area of production to sales, and processing to sales, aiming to provide total solutions to support the whole food value chain.
Open Innovation Initiatives
Working with an American start-up to build a platform for “farm management” to support fruit growers
Demonstration of technology for autonomous orchard farming systems using drones and IoT
Fruit growing is one area of farming that offers enormous growth potential as it has yet to be fully mechanized. By combining its mechanical technologies with advanced fruit-growing technologies, Kubota is working with Dutch start-up Aurea Imaging on demonstrations of automation solutions for fruit growing systems.
🧸 Aurea combines data from drones and IoT sensors with AI to provide services such as yield prediction and soil mapping for fruit growers. By combining this advanced sensing technology with Kubota's agricultural machinery for orchards, we will verify the feasibility of providing comprehensive fruit growing solutions.
Trial operations for an agricultural machinery sharing service
Our Activities to Support Open Innovation
Participation in a U.S. accelerator program
Leading the development of a platform for electrification and electronic control of agricultural machinery as a core member of the Agriculture Industry Electronics Foundation
Establishment of a satellite office at Wageningen University & Research (The Netherlands), a global authority on agricultural research
Partnership Signed with Dutch Agrifoodtech Accelerator