Privacy Policy

We refer to personal data according to the following definition:
🐎“any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

This Privacy Policy applies to the personal data that Kubota collects and uses.
🌞Our websites may provide links to other websites for your convenience and information. These websites may operate independently from Kubota. Linked websites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by Kubota, we are not responsible for the websites’ content (including an ‘cookies’ used on that website), any use of the websites, or the privacy practices of linked websites.

We collect some personal data directly from you, for example when you use our website, use our services or contact us. Or we obtain your personal data (1) from our Business Partners and Affiliates (such as agents, dealers or distributors with whom we have business relationship), (2) from the entities with whom we have entered into the contract for market survey, engineering, purchasing, manufacturing, construction, logistics and other business purpose, or (3) from your equipment. (If your equipment setting allows it, we collect machine operation data (including, location data) from your equipment, device or other similar services).

Categories of data we collect about you

• Physical Location and Contact Information (name, mailing address, email address, phone number, fax number, customer ID, and language contact preferences)
• Relationship Information (information regarding your inquiries, purchases, regional location and previous transactions)
• Product and Use Information (product use purpose, product condition and machine operation data (including machine location and PIN (product identification number) of machine, etc). In terms of other product and use information, we would contact you for additional consent. You are also able to opt-out at any time.)
• Information we collect online. We collect personal data by using automated means, such as cookies and by using the Dealer Locator. The information we collect in these manners include: IP address, browser type, operating system, referring URLs, GPS and information on actions taken or interaction with our digital assets. Our websites use Google Analytics (“Google Analytics”), a web analytics service provided by Google and undertake anonymization of your personal data to perform data analyses.

How we process collected data

We will process (collect, store and use) the information you provide in a manner compatible with the principles globally common to various personal data protection laws. We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary. We pledge to retain information in accordance with the law, such as information needed for income tax and audit purposes.

The purpose for collecting and processing data

Kubota uses your personal data for providing you with goods and services you have requested or for alerting you to other products or service as specified below.

• Fulfilment of Your Request. When you use our inquiry, contest or survey functionality on our websites, we may use submitted information in conjunction with other information we have about you to supply you with relevant product and service offerings to better respond to your specific product or service inquiries or respond to complaints. If using the Dealer Locator, your information may be provided to our distributors, dealers to satisfy your request.
• Marketing and Promotions. Kubota may use information you provide through transactions and through our websites to market new products and services to you. In terms of being contacted for marketing purposes, we would contact you for additional consent. You also are able to opt-out at any time. For this purpose, you will find out additional information available in the section on your rights.
• Customer Service and Support. We collect and use information about you to support our customer service and support activities or related transactions. This can include, but is not limited to, warranty services, financing or purchasing, product delivery and maintenance support.
• Ordinary Business Purpose. We collect and use information about you to conduct our ordinary business activities or related transactions. This can include, but is not limited to, engineering, purchasing, manufacturing, construction, logistics and other relevant business activities.
• Performance Improvements. We also use the personal data to operate our business, which includes analyzing our performance, meeting our legal obligations, developing our workforce, doing research, and improvement of website content and functionality.

Legal Basis for Processing

Under some data protection laws, Kubota must have a legal basis to process your personal data. The legal basis that applies in an instance will depend on for which of the specific purposes described above Kubota is processing your personal data:

• In certain cases, Kubota may ask for your consent to collect and process your personal data. Should you choose to provide your consent or if you have previously provided it, you may later withdraw your consent by contacting us as described in the “How to contact us” section. Please note that the withdrawal of consent will not affect processing which has already occurred or which is being undertaken under any of the applicable other basis set out below.
• In other instances, the processing of your personal data may be necessary in order to comply with an applicable law or regulation or for the performance of a contract to which you are subject. You may not be able to opt-out of this processing, or your choice to opt-out may impact our ability to perform a contractual obligation otherwise owed to you.
• In still other instances, Kubota may process your personal data based on Kubota’s legitimate interests in relation to our products, services and supports, and about scientific research and educational opportunities. You have the right to opt-out of all such processing of your personal data. You may do so by contacting us as described in the “How to contact us” section.
• In accordance with the EU General Data Protection Regulation and other applicable laws, it may also occur that processing of your personal data is deemed necessary for pubic or vital interest.

Kubota may share your data with the following parties:

• Distributors, dealers, business partners who provide some portion of our products, and service providers to provide products and services relating to the sale of Kubota products, internal company processes or the servicing of your accounts or transactions
• Marketing partners, to market to you directly if you have provided your consent for that purpose.
• Our subsidiaries and affiliates, to the extent legally allowed.
• Auditors, regulators and other entities, where legally required as needed to protect our rights or property in connection with the sale of assets and/or the company.
• Any third parties that we may share your data with those obligations to keep your details securely, and to use them only to fulfil the service they provide you on our behalf. When they no longer need your data to fulfil this service, they will dispose of the details in line with our procedures.

Kubota will only store personal data for the period necessary and proportionate for the purpose of its processing.

You have certain rights regarding the personal data we maintain about you. We also offer you certain choices about what personal data we collect from you, how we use that data, and how we communicate it with you. In accordance with the applicable laws, it is your right to

• access to your personal data processed by Kubota. Namely you can obtain confirmation that we hold personal data about you, request access to and receive information about the personal data we maintain about you, receive copies of the personal data we maintain about you.
• request correction, update and deletion of personal data
• object, for legitimate reasons, to your personal data being processed;
• object to your personal data being used for prospecting purposes, including in particular commercial purposes (marketing);
• withdraw any consent declaration given through the website or in any other manner (if any) with effect for the future at any time, and to access the wording of such consent declaration at any time.

You can opt out of the collection and use of certain information, which we collect about you by automated means, when you visit our websites. In certain jurisdictions, you can exercise your choice via the Cookie Consent tool provided in the relevant Kubota website. Your browser may tell you how to be notified and opt out of receiving certain types of cookies. In addition, in our websites, we may provide you with other choices regarding the use of cookies. Please note, however, that without cookies you may not be able to use all of the features of our websites or online services. For more information about Cookies please see below.

Cookies Policy

A cookie is a small text file that the website sends to your device for the purpose of keeping records. It identifies your device, typically your web browser, but it cannot identify you as an individual. Cookies necessary for a personalized user experience remember your preferences (e.g. language used) as well as your activities (e.g. login status) on our website, while other cookies provide enhanced functionality, gather analytical data to improve performance, or enable us or our Adtech partners to deliver personalized advertisements by tracking you across the internet. You can choose whether to allow us or third-parties (our Adtech partners) to set cookies which are not strictly necessary for the functioning of the website via the cookie banner and settings provided on the individual websites (available where legally required).

• Kubota Global Site Terms of Use

Kubota does not knowingly collect personally identifiable information from children or market to children. If a child has provided personal data to Kubota through our website without his or her parent’ or guardian’ consent, the parent or guardian may contact Kubota to request the data be deleted from our records. Following receipt of such a request, we will make reasonable efforts to delete the child’s information from our records.

We may transfer the personal data we collect about you to recipients in countries other than the country in which the data was originally collected. Those countries may not have the same data protection laws as the country in which you initially provided the data. When we transfer your data to other countries, we will protect that data as described in this Privacy Policy or as otherwise disclosed to you at the time the data is collected. Please note that Kubota goes through detailed due diligence process before selecting the data processors with whom we share your personal data with. Kubota has appropriate contractual arrangements in place to ensure that your personal data be protected.

The security of your personal data is important to Kubota. We are committed to protecting the information we collect. We maintain administrative, technical and physical safeguards designed to protect the personal data you provide or we collect against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. These safeguards are intended to protect the confidentiality, integrity and availability of the information you provide to us. We periodically assess risks to your information and update our policies, procedures and technology accordingly.
Kubota stores personal data only for as long as it is necessary for the fulfilment of the purpose for which the personal data is collected, unless otherwise required or authorized by applicable law. We take measures to destroy or permanently de-identify personal data if required by law or if the personal data is no longer required for the purpose for which we collected it.
📖No data transmission over the Internet or otherwise can be guaranteed to be 100 percent secure. Accordingly, despite our efforts to protect your information, Kubota cannot ensure or warrant the security of any information you transmit to us online. You transmit all such information at your own risk.

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal data practices. We will post a prominent notice on relevant websites to notify you of any significant changes to our Privacy Policy and indicate at the top of the Policy when it was most recently updated. If we update our Privacy Policy, in certain circumstances, we may seek your consent.

If you have any questions or comments about this Privacy Policy, Kubota privacy practices or if you would like to exercise your rights or to update information or preferences you provided to us, please e-mail us at: kbt_g.

For persons in the European Economic Area (the "EEA"), please contact us using the details below: