A Sustainable Society
in Harmony with Nature
Connecting Food, Water,
and the Environment
Providing people all over the world with the food and water they need to live and the infrastructure that supports their lifestyles. Sustaining nature's cycles without burdening the environment, which is the foundation that supports our lives. And ensuring the sustainability of these for the future.
ꦐ KUBOTA SMART VILLAGE is a concept that connects solutions to achieve a prosperous society and cycle of nature.
A Sustainable Platform Essential for Everyday LifeKUBOTA SMART VILLAGE is a concept that provides total solutions in the fields of food, water, and the environment, which are indispensable for people's daily lives, in aspects of both hardware and software using the latest technologies including AI and IoT. We will build a sustainable platform that realizes steps ranging from food production to distribution and sales, water purification and reuse, and waste treatment and recycling.
Smart Agriculture SolutionUtilizing ICT, robotics technologies, and AI, this solution realizes ultra-labor-saving through automation of agricultural machinery and improves crop quality and productivity through data-driven precision farming.
Smart Water SolutionFrom upstream/downstream infrastructure to river and agricultural water management, water product data obtained through IoT will be utilized in the best possible ways using AI. From pipeline management to equipment management, we will contribute to building a water and environmental infrastructure that is both sustainable and resilient to natural disasters.
Resource Circulation SolutionWaste generated from agriculture, industrial activities, and everyday life is sorted at advanced levels using AI. By recovering and reusing valuable metals and energy from waste, we will reduce environmental impact and help to build a circular economy and achieve carbon neutrality.
Solving the World's Food, Water, and Environmental Issues and Addressing MegatrendsFood, water, and the environment: These are the foundations of our daily lives, but the circumstances surrounding them are becoming more serious and more complex worldwide. In light of this, what are the issues that Kubota seeks to resolve? Here we explain the vision of a society that the KUBOTA SMART VILLAGE will achieve.
Global Population Approaches 10 Billion
Severe Food-related Issues
The world's population is expected to grow from 8 billion in 2022 to 9.7 billion in 2050, and then to 11 billion by 2100.*1💜 This growth, along with economic development, will impact the lives of people in a variety of ways.*1. United Nations "World Population Prospects 2022"
First, global demand for food is projected to reach 1.7 times the 2010 levels in 2050.*2🐼 Demand for productivity and efficiency improvements in farming will also increase.*2. Ministry of Agriculture, Forestry and Fisheries, "Global Demand for Food in 2050 (September 2019)"
Aging Farming Populations and Labor Shortages
Aging farming populations and labor shortages are worldwide issues for the agriculture that provides food. In Japan, 2.60 million people were engaged in agriculture in 2010, but only 1.68 million in 2019. Of the latter number, 1.18 million (about 70%) were age 65 or older, the average age being 67.*1*1. Employment in Agriculture, The World Bank (September 2019 data)
Increasing Global Demand for Water and Aging Infrastructure
Along with food, water demand is increasing globally each year as the population grows. This demand is projected to increase by about 55%*1 from 2000 levels to 2050.*1. OECD Environmental Outlook to 2050（2012）
Meanwhile, the aging of the infrastructure that provides this water supply has become an issue in recent years, particularly in developed countries. Even in Japan, which has a high rate of water supply penetration, most of the pipelines were laid during the postwar economic growth period. The percentage of pipelines that have exceeded their legally designated 40-year service life is increasing every year. The United States and Europe are also facing similar issues.*1
*1：American Society of Civil Engineers 2017 Infrastructure Report Card
✅*2. Ministry of Health, Labour and Welfare, "Recent Trends in Waterworks Administration" (December 2021)